Have you seen the advertisements for the Yellow Pages "Shop the Neighbourhood" campaign? Here's the description on their website: "On November 28, 2015, Canadians nationwide will be encouraged to make a local purchases and take advantage of exclusive event day deals offered by businesses in their neighbourhoods."
We love the idea of shopping local: small businesses are an important part of the local economy, although they do not garner the same headlines given to large companies or government offices moving into town.
Shelagh and I aren't a bricks-and-mortar store, but we do consider ourselves to be a small business. So here are our top three reasons to support local businesses this weekend:
- Support larger industries. Small business provide support for other larger industries in a town as well as goods and services for the local population. Everything from coffee shops and restaurants, taxi services, and auto parts provide much-needed support for any larger offices and industries in town.
- Provide job opportunities. Small businesses offer job opportunities for locals, even family-owned and -operated businesses often need help if they are growing. I think many of us started working in high school for a locally owned restaurant or fast-food place. Or perhaps in a small retail store. Many of these are small businesses and if you worked for one, you were part of the small business family.
- Add character and community. Small businesses add to the character and sense of community in their towns. Have you heard your neighbours talk about not feeling a sense of community? Do you wish there were more character where you live? Figure out where you spend your hard-earned cash in your town: Is it at a bakery, toy store, boutique, or auto shop? Or a bunch of big box stores? Maybe a mix of both? However you normally shop, your patterns will show you what kind of community you want.
We love being part of the indie, hand-making community: it's a fun and creative group of women (mostly) who support and encourage one another.
That's the community I want.
Have fun shopping local on the 28th!